Hi, I'm Brian Strachan (pronounced STRAW-n)
I’m a
Welcome to my personal website where you’ll find some of my latest work exploring the evolving role that content plays in modern digital products. If you want to work together to build cool stuff, don’t hesitate to contact me.
Where I've worked
Managing product content, design systems, brand creative and editorial
Selected work
The work I'm proud of
01
Ascent Design System | Klaviyo | 2026
Created the infrastructure that allows all Klaviyo products, including our latest and greatest AI tools, to speak with a consistent voice.
02
/content-companion | Klaviyo | 2025
Met designers and engineers where they were working with a comprehensive agent skill trained to Klaviyo's brand and content guidelines.
03
Scheduled flows | Klaviyo | 2024
Gave Klaviyo customers greater control over how and when their flows go live.
04
Events platform | Instagram | 2023
Gave businesses on Instagram a new way to connect with their customers by unlocking event scheduling, promotion, and hosting.
05
Onboarding and help integration | IXIS | 2023
Introduced automotive sales teams to the IXIS Atlas platform with a flyover tour of the tool and a system for integrating instructional copy.
06
Supplier onboarding | Wayfair | 2021
Cut the Wayfair supplier onboarding journey down from 2 weeks to a couple hours with a totally reimagined workflow.