Black-and-white portrait of a young man with short hair and light facial stubble, looking directly at the camera with a neutral expression, outdoors with blurred buildings and trees in the background.

Brian Strachan

Designer based in Providence, RI

I've spent over a decade designing digital products. I use language and a human-centered approach to make workflows more intuitive.

Before joining Klaviyo, I spent seven years at companies like Wayfair and Instagram, moving from content design into product design and management. Today I lead design systems, helping our core products scale while staying consistent.


I've designed across a wide range of work, including consumer apps, business websites, brand campaigns, and enterprise SaaS. I've worked as a sole proprietor, a cross-functional partner, and a design leader who helped build content design teams at two enterprise tech companies. Whatever the role, I bring curiosity, intentionality, and a human-centered approach.


My path into tech wasn't a straight line. I studied forestry and environmental management and spent the first decade of my career in sustainability, conservation, and renewable energy. That background still shapes how I think, and my long-term goal is to bring technology and design thinking to our most pressing environmental challenges.

My superpowers

What I believe in

01

Clarity first

I remove everything that doesn't serve a purpose. No noise, no decoration. Just focused design that communicates instantly and clearly.

02

Simple by design

My strength has always been distilling complex material to its core, so ideas are easier to understand and work is easier to get done.

03

Built to last

I design quality, intuitive digital products that hold up over time. I don't just follow the latest trends. I build products that last.

04

Collaboration by default

I do my best work alongside other designers and developers. I don't need concensus to move forward but input makes my work better.

Experience

Where I've been

Lead Designer & Design Manager

Klaviyo, Boston

2024-present

Senior Lead Content Designer

Wayfair, Boston

2023-2024

Senior UX Content Designer

Instagram, New York

2022-2023

Lead Content Designer

Wayfair, Boston

2021-2022

Director, Brand Creative

Bluewave Solar, Boston

2018-2020

Communications Lead

EDF, San Francisco

2016-2018

Associate

Environmental Incentives, Lake Tahoe

2012-2016

© 2026 made with ❤️

by

Brian Strachan