
Brian Strachan
Designer based in Providence, RI
I've spent over a decade designing digital products. I use language and a human-centered approach to make workflows more intuitive.
Before joining Klaviyo, I spent seven years at companies like Wayfair and Instagram, moving from content design into product design and management. Today I lead design systems, helping our core products scale while staying consistent.
I've designed across a wide range of work, including consumer apps, business websites, brand campaigns, and enterprise SaaS. I've worked as a sole proprietor, a cross-functional partner, and a design leader who helped build content design teams at two enterprise tech companies. Whatever the role, I bring curiosity, intentionality, and a human-centered approach.
My path into tech wasn't a straight line. I studied forestry and environmental management and spent the first decade of my career in sustainability, conservation, and renewable energy. That background still shapes how I think, and my long-term goal is to bring technology and design thinking to our most pressing environmental challenges.
My superpowers
What I believe in
01
Clarity first
I remove everything that doesn't serve a purpose. No noise, no decoration. Just focused design that communicates instantly and clearly.
02
Simple by design
My strength has always been distilling complex material to its core, so ideas are easier to understand and work is easier to get done.
03
Built to last
I design quality, intuitive digital products that hold up over time. I don't just follow the latest trends. I build products that last.
04
Collaboration by default
I do my best work alongside other designers and developers. I don't need concensus to move forward but input makes my work better.
Experience
Where I've been
Lead Designer & Design Manager
Klaviyo, Boston
2024-present
Senior Lead Content Designer
Wayfair, Boston
2023-2024
Senior UX Content Designer
Instagram, New York
2022-2023
Lead Content Designer
Wayfair, Boston
2021-2022
Director, Brand Creative
Bluewave Solar, Boston
2018-2020
Communications Lead
EDF, San Francisco
2016-2018
Associate
Environmental Incentives, Lake Tahoe
2012-2016